Gen Z teenagers face stress and uncertainty in their day-to-day lives

Gen Z teenagers face stress and uncertainty in their day-to-day lives, exacerbated by global and domestic conflicts, climate change, terrorism and gun-related violence. However, they also hold a great deal of promise. Conscientious and loyal to a fault, they are already leaving their mark on the world around them. As the first generation to grow up in a fully realised internet world, with accessible mobile devices and social media, Gen Z has the potential to become the largest and most important generation of the 21st Century. Marketers will begin to shift their focus from Millennials, who demand far too much attention, and to Gen Z, who are receiving too little.