Culture refers to the knowledge

Culture refers to the knowledge, experiences, belief, values, attitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations, concepts of the universe, and material objects and possessions acquired by a group people in the course of generations through individuals and the group. In dimensions of culture, Hofstede’s study is especially significant to managers in determining different cultural characteristics involved in international business settings. This Hofstede’s study is especially significant to managers in determining different cultural characteristics involved in international business settings. This five dimensions of culture are applied in Venice.
Firstly, power distance according to Hofstede is focused on how a society deals with the fact that people are unequal in physical and intellectual capabilities. Italy is high power distance culture which is seem to expect differences in power between people. In Venice, they can accept people that have high power than themselves. For example, ruler and his people have a limit to interact with each other for certain time and often cynical about persons in positions of authority. At there, subordinates are rarely allowed to call their superiors by their first names and personal tittle are very important to them.
Secondly, the individualism versus collectivism dimension focused on the relationship between the individual and his or her fellows. Venice is used collectivism which in their cultures people are born into a group. They tend to take care about themselves and their family first and be seen in many ways today. In Venice, they focuses on worked in group which when they do the job together, the outcomes that they get are equal to each other. Based on case study, when the flooding occur in the Venice many people contribute to make up the damaged and raised fund for the renovation of farmed architectural treasures. For example, the CEO of Tod’s which is Diego Della Valle contribute some of money to the restoration of the Colosseum in Rome. Brunello Cucinelli, the “King of Cashmere” is helping defray the cost of restoring the Arch of Augustus.
Lastly, Masculinity versus femininity dimension looked at the relationship between gender and work roles. In Venice they apply masculine cultures which is many peoples still treat women with gallantry and value machismo. In addition they are fewer in qualified job and Venice society embraces masculine values such as assertiveness, status and financial rewards. For example, Coco-Cola and Bulgari are allowed to put up large billboards to fund renovation that is because of water damages.