The main objectives of this report are to identify the existing marketing strategy of a branded car company and to suggest an alternative strategic approach for increasing its market share and profitability

by Posted on

The main objectives of this report are to identify the existing marketing strategy of a branded car company and to suggest an alternative strategic approach for increasing its market share and profitability. BMW Car Company has been chosen for this report as it is one of the most successful and leading car brands in the automotive industry, manufacturing luxury cars for the customers all over the world. BMW cars are well known for its high standards, luxury performance and features.The report consists of two parts. The first part is aimed to identify existing marketing strategy of BMW and its value creation process by using appropriate sources. Moreover, it includes the research, analysis and evaluation of key strengths and weaknesses of BMW’s existing marketing strategy. Analyses in this part include situational analysis of current strategies, segmentation targeting and positioning, as well as differential advantages and weaknesses of BMW. The aim of second part of this report is to suggest an alternative strategic approach for increasing the profitability of BMW, its market share, value creation and sustainability. The second part includes the recommended objectives and goals for the next two years, as well as recommended marketing strategies and programmes to achieve those goals and objectives.

Related posts:

  1. LUXURY GOODS Luxury goods are products with a demand that is directly related to consumer income which means if consumer income increases
  2. TABLE OF CONTENT FACTORS INFLUENCING CONSUMER BUYING DECISION TOWARDS GREEN TECHNOLOGY CARS IN MALAYSIA
  3. Master of Science Thesis Program
  4. PART A QUESTION 1 INTRODUCTION A niche is a subset of a market segment for which a product or service is intended
  5. Executive summary The following report describes about Hyundai motor’s international strategy from its creation to current period of time
  6. A Research Report Presented to Graduate school of Business Leadership University of South Africa In partial fulfilment of the requirements for the Masters Degree in Business Leadership By BRHANU AREGA WOLDEAMANUEL
  7. Target to eliminate pollution For more than forty-five years the Clean Air Act has cut pollution as the U
  8. A CASE OF KENYA FOREST SERVICE JOSEPH ANUNDA KEGERA A RESEARCH PROJECT REPORT SUBMITTED TO THE DEPARTMENT OF COMMERCE AND ECONOMIC STUDIES IN THE COLLEGE OF HUMAN RESOURCE DEVELOPMENT IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTERS OF BUSINESS ADMINISTRATION OF JOMO KENYATTA UNIVERSITY OF AGRICULTURE AND TECHNOLOGY
  9. Although some marketing practices are as old as the earliest trades
  10. Diploma Name – Single Subject Diploma in Business Management Student Name – Khaing Pyae Sone Win Module Name – Management
  11. Chapter 1 Introduction The demand for higher efficiency from the automobile vehicle and their associated accessories has increased in last few years due to the continuous increase in fuel price
  12. Name of the student Topic-“The Business company” University Name
  13. Segmentation defines an act of subdividing market into smaller markets with homogeneous characteristics so as to meet the needs of that small market called a segment
  14. CHAPTER 1 INTRODUCTION • Background to Study Foreign exchange is the means of payment for international transaction
  15. CHAPTER 1 INTRODUCTION As per the VTU ordinance students has to submit the project report during the fourth semester of the MBA program