“Samsung India Service

“Samsung India Service (SVC) – We’ll take care of you, wherever you are.” – is the most effective commercial because it shows the initiatives how a company cater its customers both with the products and the service. This campaign intends to highlight the uniqueness of Samsung Service Care. It also attracts its customer emotionally and expresses a legitimate relationship between a company and its customer.
Samsung is undoubtedly one of the bests in technological sector and has a huge customer base. But the uniqueness in them is that they visit customers whereas others expect customers to visit them in case of some technological fault. In this ad it is seen that a Samsung Care engineer attends to a complaint in a remote hilly place where he had to pass through undaunted rough routes.
Besides, it also attracts the customer emotionally because it has sincerity and warmth. The blind hostel situation and children are heart tugging and sincere. At the end this ad also expresses a wonderful relationship between the company and a customer, which should be the main objective of any company.