QuesTonnaires – The strengths of ques±onnaires are that businesses are able to use alarge sample range to Fll them in which leads to more opinions from the targetmarket to the business

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QuesTonnaires – The strengths of ques±onnaires are that businesses are able to use alarge sample range to Fll them in which leads to more opinions from the targetmarket to the business. Data can be used in order to improve products or service in abusiness, as well as generate opinions about a new product or service a business hasthought of. Ques±onnaires are cheap which means that small or big businesses donot need to pay a huge amount in to create them. It is a very quick and easy marketresearch method for businesses to use when they want to know opinions from thepublic, based on what their ques±onnaires are about. However the weaknesses ofques±onnaires are that you are likely to not get very accurate answers because manypeople choose to just Fll them in very quick, regardless of the fact that businesseswant honest opinions, it also means that a lot of people are likely to lie as well.Some±mes when ques±onnaires are Flled in, they are likely to not be wordedcorrectly which could mean that people may not understand the ques±on and couldleave it blank; this therefore leads to an inaccurate response. Also, another weaknessis that ques±onnaires have a very low reply rate, which means that if they are sentout to people, some may answer them but send them a²er a long period or somepeople probably will not bother at all. If I were to conduct this research again, I would make a number of improvementsthat would help me receive data that is more e³cient and e´ec±ve. I think thato´ering prizes to par±cipants is a great way to do this because it makes people want

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