Competition in today’s world is very high as the world evolves every minute due to that changes adaptations are required to survive today. Based also on the fact that people nowadays has limitless desires and wants so ideas and resources must be unlimited to feed the people what it wants. Creating new ideas every now and then can lead to Innovation. Because innovation is a process where it translates ideas or inventions to another level which can provide good service to the society. Because without innovating ideas or inventions today, it can be successful to the succeeding years but it might also fail as the world grows and other ideas are more applicable. Like other leading companies their product will not be successful as much as they are now without innovating it or sticking from what it had from the first place. Innovation is the key to lifetime success as long as new ideas are continuously tested and accepted from the society