The author further suggests that discussions on the differences in the nature and merits of knowledge in developing and developed nations needs to be done epistemologically

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The author further suggests that discussions on the differences in the nature and merits of knowledge in developing and developed nations needs to be done epistemologically, that is, systematic evaluation of knowing when knowledge is valid and what counts as actual truth, and ontologically, that is, the nature of being and reality.
The authors also recommend that researchers in strategy should avoid distorting information by avoiding perceptual blind spots by taking more ideographic research stance and studying other cultures from an “insider” point of view.
1.4 Theoretical foundation
The institutional theory states that the firm’s environments, the regulatory structures, the cognitive and normative conditions that surround the firm influence the strategies of the firm. The theory seeks to explain how firms are established, how they affect and are affected by societies and industries and finally how they evolve over time. This theory accurately supports the sentiments of the author.

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