Marketing refers to a kind of process that mix with the planning and to run a concept

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Marketing refers to a kind of process that mix with the planning and to run a concept. A process which may be included the physical good, service, the value, promotion, and ideas to make a deal with satisfying the customer expatiation and fulfil the organization goals. The aim of marketing is to act in a way that meets requirements, that is, delivering products to markets that meet customer needs and needs, achieving significant and sustained competitive advantage and profitability (Viardot, 2004). Marketing help to provide some strategies to help decide that business goal. Through this market research, it can be determined the potential for market share, which it is shown how it earns money and assess risk (negative impact on competitor activity, the impact of price sensitivity on profit, market conditions) (Cummins and Mullin, 2010). Marketing build relationships and trust between companies and consumers.

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