Referring to all the research conducted in this official management report, it is highly recommended for Starbucks to continue its expansion internationally. Starbuck has pretty much reached its plethora here in the United States. Given this circumstance, it is almost certain that Starbucks’s evolvement in its business will rely greatly on countries outside of the United States. China, as its second largest market is its proof for a high potential in further expansion to other countries around the world.
As a final recommendation, Starbucks should keep in mind the different cultural challenge that come along with these other countries. It almost certain that everything will not always be the same in every country.