Soft drink industry is a large industry that deals with a wide variety of product lines ranging from

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Soft drink industry is a large industry that deals with a wide variety of product lines ranging from; carbonated soft drinks, sport drinks, bottled water, fruit beverages. The major players and powerful brands in the soft drink industry are, Coca cola (coke), Pepsi and Snapple with Coca cola being the leading manufacturer, marketer and distributer of soft drinks syrups and concentrates.
The U.S. soft drinks market size is anticipated to reach USD 388.4 billion by 2025.It is projected to post a compound annual growth rate (CAGR) of 5.1% during the forecast period. This growth in the industry is attributed to easy availability and low price of soft drinks benefiting the growth of the market. (Source: www.grandviewresearch.com).

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