When encouraging engagement there can be benefits and consequences

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When encouraging engagement there can be benefits and consequences. Some of these benefits are people that engage with the website and posts will most likely share it with their friends. Also they can like share or/and comments on a photo which will appear on the newsfeed of the friends of the person that commented which spreads it further. Plus the higher the engagement, the higher the potential in website visits and sales. Therefore this would benefit the company in many ways. Although, some of the consequences of encouraging engagement are that people may post negative reviews on the wall, or on recent posts which might deter people from commenting or liking. Also if there is a lot of engagement on one post, people may hide the post from their timeline or unlike the page to stop the notifications if they had commented on it earlier.

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