Perodua Automobiles which is the abbreviated version of Perushan Otomobil Kedua Sendirian Berhad and was built up in 1993 as the second biggest automobile manufacturer’s brand after Proton in Malaysia

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Perodua Automobiles which is the abbreviated version of Perushan Otomobil Kedua Sendirian Berhad and was built up in 1993 as the second biggest automobile manufacturer’s brand after Proton in Malaysia. Perodua began its business as a second national car organization, which mainly manufactures small-compact cars and first launched its own car, Perodua Kancil, in 1994. At present, Perodua has developed into one of the best offering brands in Malaysia and its models are known for their quality.
The mission of Perodua Automobiles is to be a world class automobile company renowned for excellent quality and reliability. They are focused on winning customer loyalty with genuineness by tailoring their products and services to meet their customers’ personal lifestyle. It also highlights the company’s role in empowering employees and partners through industry-training and skills transfer. Perodua is headquartered in Sungai Choh, Rawang, Selangor including R;D test laboratories, vehicle test tracks, assembling, and engine factories.
Even since then the company has had numerous successful brands such as Perodua Aixa, Alza, Kembara, Myvi and many other products until their latest products are Perodua Bezza in 2016. The successes are due in the great part to the fantastic team at Perodua, who are passionate about the company and they work they do. Perodua company recorded a yearly turnover of RM682 million and had roughly 10,000 employees in 2016. By 2016, Perodua has maintained its top position in this industry for a long time and became the best-selling car company with highest ever market share in Malaysia (Chips, 2017).

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